Whether you use Apple, Android or Windows gadgets, I bet your smartphone is a rectangle. Just about every smartphone on the planet is that same basic shape. But, Monohm wants to change that. The California startup is developing a circular gadget called Runcible that the company is marketing as an alternative to the conventional smartphone.
Why are most smartphones rectangular? A lot of that has to do with functionality. The rectangular shape is the perfect frame to contain the vast amount of information we access on our phones every day in webpages, emails and apps. It's easy to scroll through information because the phone is shaped much like a piece of paper or a page in a book.
Smartphones, with their slender, touch-controlled displays, have become a distinctly more active rectangle. Paired with the never-ending vertical feeds that fill apps like Facebook, Instagram, and Twitter, they've become an irresistible, inexhaustible diversion.
Monohm isn't just trying to change the way smartphones look. The three person team thinks that by introducing the circular Runcible, they can actually change the way people use gadgets, too, and discourage users from staring at their phones for hours on end.