The cord-cutting trend is speeding up, with cable TV providers losing thousands of subscribers every month and at least 40% of U.S. households signed up for at least one on-demand streaming service.
Consumers have found that a smart TV or streaming box with a streaming service like Netflix or Amazon Prime, plus an inexpensive indoor HD antenna for local news and sports, can give them the same experience as cable for much less. However, you're about to see a flood of even more options hit the market.
Apple in particular is joining the game with renewed vigor. Its Apple TV streaming box has been available since 2007, but in the last few years it was getting clobbered by Roku, Amazon and Google. The Apple TV's one claim to fame was that it's the only box you can use to watch content from iTunes.
Apple hadn't even updated the hardware for years and just dropped the price from its traditional $100 to $69. That should tell you something about how competitive Apple feels. However, it also indicates something else that should get you excited.