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New domain suffix: Consumer aid or shameless cash grab?

New domain suffix: Consumer aid or shameless cash grab?
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When creating a website for business or personal use, you don't have to stick with the standard .com domain name anymore. In fact, you can choose from thousands of domain name types like .academy, .club, .beer and many more. Now starting March 30, you'll even be able to buy a brand new controversial domain name, .sucks. But the controversy isn't just about word, "sucks."

A company called Vox Populi is selling these domains. For certain registered trademarks, users can purchase a .sucks domain for $2,499. If you want to an .sucks domain for a non-registered term like your name, you'll have to fork over $199. After June 1, that price goes up to $249.

Consumer advocate groups will be able to buy a subsidized .sucks domain for only $9.95/month, but they won't be able to use it for a web site criticizing a company. Instead, Vox Populi will force users at this price tier to go to a discussion forum hosted on its own site, Everything.sucks.

Vox Populi claims that the domains can be used for positive reasons like consumer rights or providing a platform for worthy causes. For instance, someone could create an anti-bullying website (bullying.sucks) or a site for cancer research fundraising (cancer.sucks). But, critics think this is just a scheme to force businesses to pay for expensive domain names.

Next page: What's the problem with .sucks?
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