More and more people are ditching traditional TV and opting for streaming services like Netflix and Amazon Instant Video. I, for one, am not surprised at all. These services offer a less expensive alternative to expensive cable packages and can help you save hundreds of dollars a year.
While viewers are still getting the majority of their entertainment from traditional television, live TV viewing has been on the decline since 2013.
Adults watched an average of four hours and 51 minutes of live TV each day in the fourth quarter of 2014, down 13 minutes from the same quarter of 2013, according to Nielsen’s fourth-quarter 2014 Total Audience Report. Viewing was down six minutes between the fourth quarter of 2013 and 2012. And between 2012 and 2011, viewing time actually increased for live TV.
It'd be easy to blame this shift on younger viewers, but older folks are also cutting down on traditional TV time. Trends show that people between the ages of 50 and 64 aren't watching as much television as they used to, either.