Note: This event has concluded. You can read on to see how my live coverage of Apple's massive press event panned out or just click here to see all of my highlights from this event.
11:35 a.m.: Tim Cook heads off the stage, and it looks like Apple’s event has wrapped up.
11:30 a.m.: The Apple Watch will be released on April 24th. Pre-orders for the Apple Watch begin on April 10. You can test out the Apple Watch in person at Apple stores on a “beautiful custom table” on the 10th.
11:26 a.m.: Apple Watch Sport will cost $349 for the 38mm model, and $399 for 42mm model. The Apple Watch’s stainless steel model ranges from $549 to $1,049, with the 42mm model costing $50 more. The high-end, gold Apple Watch Edition will start at $10,000, with the 42mm model at $12,000
11:22 a.m.: Tim Cook claims that Apple Watch has all-day (up to 18 hours) battery life. It can be charged with a simple magnetic charger that hooks into the back of the device.
11:21 a.m.: iOS 8.2 releases today. It brings an Apple Watch app that lets you find out more about the gadget.
11:18 a.m.: Apple Watch can act as your room key for some hotels. You can check in and lock or unlock your hotel room with only the Apple Watch.
11:16 a.m.: The Apple Watch will help users get through airport security. Your boarding pass will come with a barcode that you can wave in front of a security scanner to move the process along more quickly.
11:13 a.m.: Apple Watch supports Apple Pay, which means that you can simply touch your wrist to a payment machine to pay. The watch vibrates when a payment is completed.
11:08 a.m.: You can receive any notification on your Apple Watch that you’d receive on your iPhone. Notifications include sports scores, news and social media apps.
11:05 a.m.: Every Mother Counts founder Christy Turlington Burns takes the stage after returning from Africa to talk about her experience with the Apple Watch. You can follow her training for a marathon through a blog at apple.com.
11:00 a.m.: The Apple Watch’s fitness tracking features will remind you if you’re sitting too long. It will remind you to be more active with features like weekly reports on how active you were last week. It also tracks calories burned in the gym.
10:59 a.m.: Digital Touch is announced. It lets you draw sketches on your watch that will be animated on your friend’s watch exactly as you do it. Cook says that it’s an “intimate way to tell someone that you’re thinking about them.”
10:58 a.m.: The Apple Watch lets you receive calls on your watch. Full emails can also be read through the device.
10:57 a.m.: Apple Watch will have a new feature called “Glances.” If you swipe up from the bottom of the watch face, you can see things like weather, calendar, music and even your heart rate.
10:55 a.m.: Apple Watch is shown. The digital screen will support different faces.
10:53 a.m.: New MacBook will be shipping April 10 and will come in $1,299 and $1,599 models. Newly-upgraded MacBook Airs and MacBook Pros are also available today.
10:46 a.m.: Gadget will come in silver, space gray and a “stunning” gold. Apple claims that it’s the “world’s most energy-efficient notebook.”
10:45 a.m.: New USB-C supports power, HDMI and VGA.
10:43 a.m.: Apple claims that its newest notebook will have up to 9 hours of wireless battery life.
10:42 a.m.: New MacBook offers asynchronous battery technology. The notebook will offer contoured batteries, stacking them vertically at different sizes for “all-day battery life.”
10:41 a.m.: The new MacBook is the first fanless MacBook. It operates silently. The logic board is 67% smaller than the last generation logic board. Powered by an Intel Core M allowing for speeds up to 2.9 Ghz, while consuming just 5 watts of energy.
10:39 a.m.: You can either click normally with the Force Touch trackpad or “force click,” which takes a little more pressure. Force Click lets you click differently to get different options.
10:38 a.m.: The “Force Touch” trackpad has a multitouch surface with four “force sensors” powered by a “taptic engine.” The Force Touch trackpad lets you click anywhere on the trackpad, giving it a more tactile feel.
10:37 a.m.: The new MacBook will have a 12-inch Retina display. It will have 2304 x 1440 pixels (just over 3.4 million pixels). It has a .88 mm thick screen, with larger light-aperture pixels that consume 30% less energy with the same brightness you’d see on other MacBooks.
10:35 a.m.: The new MacBook has a full-sized, backlit keyboard, which “defines the size of the notebook.” Keyboard is supported by a “stainless steel dome switch” which helped Apple make the notebook’s keyboard even thinner.
10:33 a.m.: The new MacBook weighs 2 pounds, the lightest Mac that Apple has ever made. It’s 13.1mm thin, 24% thinner than the current-gen MacBook Air.
10:32 a.m.: Apple “challenged itself to reinvent the notebook.” The results of that challenge look like an ultra-thin MacBook Air.
10:30 a.m.: Tim Cook takes the stage again. Says that he would “like to talk about the Mac.”
10:29 a.m.: ResearchKit is open source for anyone to use. Five free medical research apps are available right now.
10:24 a.m.: Williams claims that Apple will not see any of the medical data shared through ResearchKit apps.
10:20 a.m.: ResearchKit helps doctors diagnose patients. Williams uses a ResearchKit app that can test for Parkinson’s Disease as an example.
10:19 a.m.: ResearchKit is “a software framework designed specifically for medical research.” It’s the result of a collaboration between Apple and multiple research organizations.
10:17 a.m.: Over 900 health tracking apps support HealthKit. Apple Operations VP Jeff Williams takes the stage to talk about HealthKit.
10:16 a.m.: Every major car brand has committed to delivering Apple’s CarPlay app. 40 new car models will support the app.
10:13 a.m.: 700 million iPhones sold, Tim Cook says. Double the rate of the rest of the industry’s smartphone sales. iPhones have a 99% customer satisfaction score.
10:12 a.m.: Apple announces 25 million Apple TV units sold. Tim Cook follows up by announcing a price cut to $69.
10:10 a.m.: New trailer for “Game of Thrones” is shown.
10:08 a.m.: HBO announces a standalone streaming service called HBO Now. All that you need to get the service is a broadband connection and an Apple device. Coming in April for $14.99 monthly. First month comes free and you’ll have it in time for the new season of “Game of Thrones.”
See the highlights on the next page.
Here's the short version of Apple's hour-and-a-half presentation about its upcoming products:
The new MacBook (not a MacBook Air) is now the thinnest MacBook ever.
Ultra-thin 13.1mm size is supported by a newly designed mechanical keyboard that helped Apple make the laptop even thinner.
The laptop weighs two pounds, making it the lightest Mac that Apple has ever made. It consumes 30% less energy than any other MacBook.
The laptop will have a 12-inch Retina display with a 2304 x 1440 pixel display.
- The new MacBook will have up to 9 hours of battery life and run completely silently.
- It ships on April 10th and will come in two models costing $1,299 and $1,599.
- Apple Watch
- Apple Watch will launch on April 24th with pre-orders beginning on April 10th. It comes in Sport, Steel and Edition models.
- The Sport model will cost $349 for the 38mm model and $50 more for a 42mm model.
- The regular Apple Watch steel model ranges from $549 to $1,049, with the 42mm model costing $50 more.
- The high-end, gold Apple Watch Edition will start at $10,000, with the 42mm model at $12,000
- The Apple Watch has all-day battery life, lasting up to 18 hours.
- The Watch can be charged with a magnetic charger that hooks up easily to the back of the gadget.
- The Watch has an app called Digital Touch that lets you draw pictures for your friends and family who also own Apple Watch.
- Apple TV
- Price cut from $99 to $69
- HBO Now standalone streaming service will be available exclusively through Apple devices including Apple TV
- Apple just released ResearchKit, a toolset for medical researchers to perform studies and diagnose patients more easily.
- Five apps using ResearchKit were released today. The apps are called (and help doctors to study) Breast Cancer, Diabetes, Parkinson's Disease, Cardiovascular Disease and Asthma
Even the short version of today's press event is still pretty long. Apple's massive lineup for the rest of this year should leave all of the other cellphone and laptop giants quaking in their boots.
My biggest surprise is the fact that Apple announced that the Apple Watch will get 18 hours of battery life. Unlike the MacBook's 9-hour wireless battery life, however, the company didn't say whether or not the Apple Watch would last for 18 hours if you use it or not.
Look out for (or subscribe to!) my Apple Newsletter that will delve even deeper into all of the cool new stuff that Apple announced today.