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HBO without cable, Apple Watch plus new Macs and more: Apple’s BIG announcements today

HBO without cable, Apple Watch plus new Macs and more: Apple’s BIG announcements today

Note: This event has concluded. You can read on to see how my live coverage of Apple's massive press event panned out or just click here to see all of my highlights from this event.

11:35 a.m.: Tim Cook heads off the stage, and it looks like Apple’s event has wrapped up.

11:30 a.m.: The Apple Watch will be released on April 24th. Pre-orders for the Apple Watch begin on April 10. You can test out the Apple Watch in person at Apple stores on a “beautiful custom table” on the 10th.

Also on April 10, you’ll be able to try on and learn more about Apple Watch at Apple Retail Stores.

Apple Watch Edition is crafted from 18-karat solid yellow or rose gold.

11:26 a.m.: Apple Watch Sport will cost $349 for the 38mm model, and $399 for 42mm model. The Apple Watch’s stainless steel model ranges from $549 to $1,049, with the 42mm model costing $50 more. The high-end, gold Apple Watch Edition will start at $10,000, with the 42mm model at $12,000

Apple Watch is available in three collections. Apple Watch Sport. Apple Watch. Apple Watch Edition.

11:22 a.m.: Tim Cook claims that Apple Watch has all-day (up to 18 hours) battery life. It can be charged with a simple magnetic charger that hooks into the back of the device.

Charging Apple Watch is a snap. Simply attach the magnetic charger to the back of the watch.

11:21 a.m.: iOS 8.2 releases today. It brings an Apple Watch app that lets you find out more about the gadget.

The Apple Watch app is available for download today in iOS 8.2. The App Store section of the Apple Watch app is where you can see and download apps.

11:18 a.m.: Apple Watch can act as your room key for some hotels. You can check in and lock or unlock your hotel room with only the Apple Watch.

The SPG app on Apple Watch lets you check into your hotel and unlock your room.

11:16 a.m.: The Apple Watch will help users get through airport security. Your boarding pass will come with a barcode that you can wave in front of a security scanner to move the process along more quickly.

Apple Watch will pull your boarding pass from Passbook when you’re near the airport.

11:13 a.m.: Apple Watch supports Apple Pay, which means that you can simply touch your wrist to a payment machine to pay. The watch vibrates when a payment is completed.

You can buy lunch at places like Whole Foods using Apple Pay on Apple Watch.

11:08 a.m.: You can receive any notification on your Apple Watch that you’d receive on your iPhone. Notifications include sports scores, news and social media apps.

In addition to timekeeping, communications, and health and fitness, Apple Watch lets you do so much more.

11:05 a.m.: Every Mother Counts founder Christy Turlington Burns takes the stage after returning from Africa to talk about her experience with the Apple Watch. You can follow her training for a marathon through a blog at apple.com.

Christy will train for the Virgin Money London Marathon with Apple Watch. Starting today, you can follow her progress on apple.com.

11:00 a.m.: The Apple Watch’s fitness tracking features will remind you if you’re sitting too long. It will remind you to be more active with features like weekly reports on how active you were last week. It also tracks calories burned in the gym.

Apple Watch encourages you to sit less. Move more. And get some exercise.

10:59 a.m.: Digital Touch is announced. It lets you draw sketches on your watch that will be animated on your friend’s watch exactly as you do it. Cook says that it’s an “intimate way to tell someone that you’re thinking about them.”

Digital Touch lets you send a sketch, a tap, or even your heartbeat to other people wearing Apple Watch.

10:58 a.m.: The Apple Watch lets you receive calls on your watch. Full emails can also be read through the device.

See who’s calling without having to reach for your phone. Answer right on Apple Watch using the built-in speaker and mic — and make phone calls, too.

10:57 a.m.: Apple Watch will have a new feature called “Glances.” If you swipe up from the bottom of the watch face, you can see things like weather, calendar, music and even your heart rate.

Swipe up from the watch face for Glances, quick summaries of the information you use most.


10:55 a.m.: Apple Watch is shown. The digital screen will support different faces.

And now, the newest addition to the Apple family — Apple Watch.Apple watcheswatch3watch1


10:53 a.m.: New MacBook will be shipping April 10 and will come in $1,299 and $1,599 models. Newly-upgraded MacBook Airs and MacBook Pros are also available today.

The most advanced Mac notebook ever starts at $1299.

10:46 a.m.: Gadget will come in silver, space gray and a “stunning” gold. Apple claims that it’s the “world’s most energy-efficient notebook.”

Tim Cook presents the new MacBook.

10:45 a.m.: New USB-C supports power, HDMI and VGA.

New Apple cable

USB-C gives you five ports in one. This new connectivity standard gives you power, USB data transfer, DisplayPort, HDMI, and VGA capabilities.

10:43 a.m.: Apple claims that its newest notebook will have up to 9 hours of wireless battery life.

MacBook gets all-day battery life.

10:42 a.m.: New MacBook offers asynchronous battery technology. The notebook will offer contoured batteries, stacking them vertically at different sizes for “all-day battery life.”

A new, custom-shaped battery maximizes every millimeter of space. The enclosure and the terraced, contoured battery were designed together for the perfect fit.


10:41 a.m.: The new MacBook is the first fanless MacBook. It operates silently. The logic board is 67% smaller than the last generation logic board. Powered by an Intel Core M allowing for speeds up to 2.9 Ghz, while consuming just 5 watts of energy.

The logic board is 67% smaller than the one in the 11-inch MacBook Air.

10:39 a.m.: You can either click normally with the Force Touch trackpad or “force click,” which takes a little more pressure. Force Click lets you click differently to get different options.

The Force Touch trackpad has force sensors that detect how much pressure you apply on its surface.

10:38 a.m.: The “Force Touch” trackpad has a multitouch surface with four “force sensors” powered by a “taptic engine.” The Force Touch trackpad lets you click anywhere on the trackpad, giving it a more tactile feel.

MacBook has a new, pressure-sensitive Force Touch trackpad.


10:37 a.m.: The new MacBook will have a 12-inch Retina display. It will have 2304 x 1440 pixels (just over 3.4 million pixels). It has a .88 mm thick screen, with larger light-aperture pixels that consume 30% less energy with the same brightness you’d see on other MacBooks.

MacBook has a gorgeous 12-inch Retina display. It packs over 3 million pixels into the thinnest Mac Retina display yet.

10:35 a.m.: The new MacBook has a full-sized, backlit keyboard, which “defines the size of the notebook.” Keyboard is supported by a “stainless steel dome switch” which helped Apple make the notebook’s keyboard even thinner.

MacBook has an all-new, full-size keyboard that’s been reengineered from the ground up.

10:33 a.m.: The new MacBook weighs 2 pounds, the lightest Mac that Apple has ever made. It’s 13.1mm thin, 24% thinner than the current-gen MacBook Air.

The new MacBook is 24% thinner than the 11-inch MacBook Air.

10:32 a.m.: Apple “challenged itself to reinvent the notebook.” The results of that challenge look like an ultra-thin MacBook Air.

MacBook isn’t just a new notebook. It’s the future of the notebook. This is the most precisely engineered product Apple has ever made.

10:30 a.m.: Tim Cook takes the stage again. Says that he would “like to talk about the Mac.”

The Mac lineup is stronger than ever. In fact, Mac has been outpacing the PC industry for 10 years.


10:29 a.m.: ResearchKit is open source for anyone to use. Five free medical research apps are available right now.


10:24 a.m.: Williams claims that Apple will not see any of the medical data shared through ResearchKit apps.

10:20 a.m.: ResearchKit helps doctors diagnose patients. Williams uses a ResearchKit app that can test for Parkinson’s Disease as an example.

Parkinson’s patients can record their symptoms with iPhone just by saying “ahhhh.”

10:19 a.m.: ResearchKit is “a software framework designed specifically for medical research.” It’s the result of a collaboration between Apple and multiple research organizations.

Introducing ResearchKit. A software framework designed to benefit medical research.

10:17 a.m.: Over 900 health tracking apps support HealthKit. Apple Operations VP Jeff Williams takes the stage to talk about HealthKit.

Over 900 incredible apps created with HealthKit are helping people track and manage their health.

10:16 a.m.: Every major car brand has committed to delivering Apple’s CarPlay app. 40 new car models will support the app.

10:13 a.m.: 700 million iPhones sold, Tim Cook says. Double the rate of the rest of the industry’s smartphone sales. iPhones have a 99% customer satisfaction score.

Tim turns the audience’s attention to iPhone.

10:12 a.m.: Apple announces 25 million Apple TV units sold. Tim Cook follows up by announcing a price cut to $69.

It’s never been easier to binge-watch your favorite shows.

10:10 a.m.: New trailer for “Game of Thrones” is shown.

10:08 a.m.: HBO announces a standalone streaming service called HBO Now. All that you need to get the service is a broadband connection and an Apple device. Coming in April for $14.99 monthly. First month comes free and you’ll have it in time for the new season of “Game of Thrones.”

See the highlights on the next page.

Here's the short version of Apple's hour-and-a-half presentation about its upcoming products:

  • MacBook
    • The new MacBook (not a MacBook Air) is now the thinnest MacBook ever.

    • Ultra-thin 13.1mm size is supported by a newly designed mechanical keyboard that helped Apple make the laptop even thinner.

    • The laptop weighs two pounds, making it the lightest Mac that Apple has ever made. It consumes 30% less energy than any other MacBook.

    • The laptop will have a 12-inch Retina display with a 2304 x 1440 pixel display.

    • The new MacBook will have up to 9 hours of battery life and run completely silently.
    • It ships on April 10th and will come in two models costing $1,299 and $1,599.
  • Apple Watch
    • Apple Watch will launch on April 24th with pre-orders beginning on April 10th. It comes in Sport, Steel and Edition models.
    • The Sport model will cost $349 for the 38mm model and $50 more for a 42mm model.
    • The regular Apple Watch steel model ranges from $549 to $1,049, with the 42mm model costing $50 more.
    • The high-end, gold Apple Watch Edition will start at $10,000, with the 42mm model at $12,000
    • The Apple Watch has all-day battery life, lasting up to 18 hours.
    • The Watch can be charged with a magnetic charger that hooks up easily to the back of the gadget.
    • The Watch has an app called Digital Touch that lets you draw pictures for your friends and family who also own Apple Watch.
  • Apple TV
    • Price cut from $99 to $69
    • HBO Now standalone streaming service will be available exclusively through Apple devices including Apple TV
  • ResearchKit
    • Apple just released ResearchKit, a toolset for medical researchers to perform studies and diagnose patients more easily.
    • Five apps using ResearchKit were released today. The apps are called (and help doctors to study) Breast Cancer, Diabetes, Parkinson's Disease, Cardiovascular Disease and Asthma

Even the short version of today's press event is still pretty long. Apple's massive lineup for the rest of this year should leave all of the other cellphone and laptop giants quaking in their boots.

My biggest surprise is the fact that Apple announced that the Apple Watch will get 18 hours of battery life. Unlike the MacBook's 9-hour wireless battery life, however, the company didn't say whether or not the Apple Watch would last for 18 hours if you use it or not.

Look out for (or subscribe to!) my Apple Newsletter that will delve even deeper into all of the cool new stuff that Apple announced today.

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