Note: This event has concluded. You can read on to see how my live coverage of Apple's massive press event panned out or just click here to see all of my highlights from this event.
11:35 a.m.: Tim Cook heads off the stage, and it looks like Apple’s event has wrapped up.
11:30 a.m.: The Apple Watch will be released on April 24th. Pre-orders for the Apple Watch begin on April 10. You can test out the Apple Watch in person at Apple stores on a “beautiful custom table” on the 10th.
11:26 a.m.: Apple Watch Sport will cost $349 for the 38mm model, and $399 for 42mm model. The Apple Watch’s stainless steel model ranges from $549 to $1,049, with the 42mm model costing $50 more. The high-end, gold Apple Watch Edition will start at $10,000, with the 42mm model at $12,000
11:22 a.m.: Tim Cook claims that Apple Watch has all-day (up to 18 hours) battery life. It can be charged with a simple magnetic charger that hooks into the back of the device.
11:21 a.m.: iOS 8.2 releases today. It brings an Apple Watch app that lets you find out more about the gadget.
11:18 a.m.: Apple Watch can act as your room key for some hotels. You can check in and lock or unlock your hotel room with only the Apple Watch.
11:16 a.m.: The Apple Watch will help users get through airport security. Your boarding pass will come with a barcode that you can wave in front of a security scanner to move the process along more quickly.
11:13 a.m.: Apple Watch supports Apple Pay, which means that you can simply touch your wrist to a payment machine to pay. The watch vibrates when a payment is completed.
11:08 a.m.: You can receive any notification on your Apple Watch that you’d receive on your iPhone. Notifications include sports scores, news and social media apps.
11:05 a.m.: Every Mother Counts founder Christy Turlington Burns takes the stage after returning from Africa to talk about her experience with the Apple Watch. You can follow her training for a marathon through a blog at apple.com.
11:00 a.m.: The Apple Watch’s fitness tracking features will remind you if you’re sitting too long. It will remind you to be more active with features like weekly reports on how active you were last week. It also tracks calories burned in the gym.
10:59 a.m.: Digital Touch is announced. It lets you draw sketches on your watch that will be animated on your friend’s watch exactly as you do it. Cook says that it’s an “intimate way to tell someone that you’re thinking about them.”
10:58 a.m.: The Apple Watch lets you receive calls on your watch. Full emails can also be read through the device.
10:57 a.m.: Apple Watch will have a new feature called “Glances.” If you swipe up from the bottom of the watch face, you can see things like weather, calendar, music and even your heart rate.
10:55 a.m.: Apple Watch is shown. The digital screen will support different faces.