You can already use Google to search the Internet, go shopping and even find the cheapest airline tickets. Now, consumers can also use the search giant to compare auto insurance policies.
To use Google Compare for Auto Insurance, users just have to search Google for car insurance. Then, you just have to enter your ZIP code and fill out some basic information about yourself and the coverage you want to receive to get quotes from up to 13 insurance companies.
The tool sounds really great in theory. It'd be nice to use one site for insurance quotes instead of visiting dozens of sites to find the best price. But, it has some shortcomings, too.