You can already use Google to search the Internet, go shopping and even find the cheapest airline tickets. Now, consumers can also use the search giant to compare auto insurance policies.
To use Google Compare for Auto Insurance, users just have to search Google for car insurance. Then, you just have to enter your ZIP code and fill out some basic information about yourself and the coverage you want to receive to get quotes from up to 13 insurance companies.
The tool sounds really great in theory. It'd be nice to use one site for insurance quotes instead of visiting dozens of sites to find the best price. But, it has some shortcomings, too.
Right now, the service won't work for everyone. Google Compare for Auto Insurance will only be available to California residents early on, but Google has plans to roll out the service in other states in the future.
The tool also has another drawback. State Farm, GEICO, Progressive and Allstate all currently won't show up in Google Compare results. Major insurance companies may not want to partner up with Google because its tool only compares prices, not other factors, according to Adam Lyons, CEO of The Zebra, another car insurance comparison site.
“The reason The Zebra has been able to work with major carriers and build a comprehensive platform is because we consider factors like claims ratings and policy features. Google is just focused on price, instead of educating the consumer, so major carriers are very resistant to supporting that goal,” said Adam Lyons, CEO of The Zebra.
You can also use Google's Compare service to take a look at different credit cards. It lists features such as initial APR, annual fees and the credit needed to apply.