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The British Army is creating the 77th Brigade of 'Facebook Warriors'

The British Army is creating the 77th Brigade of 'Facebook Warriors'
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As terrorists take their violent message to social media, armies change, too. The British Army has created an all-new unit with a very interesting target: Social media.

The 77th Brigade is being created to "craft narratives and spread specific information." You see, this isn't a unit of computer savvy counter-hackers, it's just people who know how to make a Facebook post.

Captain Eytan Buchman, a member of the British Army's Spokesperson's Unit, explained the brigade's origins to Fast Company in 2012:

Initially, it was very grassroots inside the military. ... [But] in the space of only a couple of years, it blossomed into a full-size branch with people who deal with all different forms of mediums—interactive mediums on a variety of platform and a variety of languages.

Do you think anyone in the U.S. Army should jump over to social media to spread its message? Leave me a comment with what you think.

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Source: Slate
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