As terrorists take their violent message to social media, armies change, too. The British Army has created an all-new unit with a very interesting target: Social media.
The 77th Brigade is being created to "craft narratives and spread specific information." You see, this isn't a unit of computer savvy counter-hackers, it's just people who know how to make a Facebook post.
Captain Eytan Buchman, a member of the British Army's Spokesperson's Unit, explained the brigade's origins to Fast Company in 2012:
Initially, it was very grassroots inside the military. ... [But] in the space of only a couple of years, it blossomed into a full-size branch with people who deal with all different forms of mediums—interactive mediums on a variety of platform and a variety of languages.
Do you think anyone in the U.S. Army should jump over to social media to spread its message? Leave me a comment with what you think.