Ever get done browsing Facebook and feel like you just really need a drink? You're not alone, but it might not be for the reason you think. New research is showing a correlation between Facebook use and alcohol use.
A study conducted by Michigan State University showed nearly 400 people three different Facebook pages. One paired a drinking post paired with an ad to promote drinking. The second one was the same drinking post paired with an anti-drinking PSA, while the third combined the drinking post with a non-alcoholic ad, like for a car.
The study found that the more you like, click on, comment or share alcohol-related posts, the more likely you are to grab a drink. And to make matters worse, when those alcohol-related posts are paired with an anti-drinking content, the person viewing the post is even more likely to start drinking.
From MSU Today:
“What we found is if people actually feel so engaged with that message and want to do something about it – like, share or comment – that it makes the likelihood of them thinking about drinking even greater,” said Saleem Alhabash, an assistant professor of advertising and public relations who headed up the study.
He also went on to say:
“Alcohol content is everywhere,” Alhabash said. “Underage drinkers will see these ads, think they’re cool, and then like or share. They interact with it and start thinking about it.”
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