What would your Facebook friends think if you posted the exact same picture every single day for months? What would you think if your Facebook friends posted the same exact picture every day? My guess is that one of the scenarios, if not both, would result in an un-friending or two.
But that's not the case with this bizarre Facebook page. The page, titled "La stessa foto di Toto Cutugno ogni giorno" (which translates to "the same photo of Toto Cutugno every day"), does just what the name implies: It posts the exact same photo of Toto Cutugno, an Italian pop singer, every single day, since August 21st.
Here's the kicker: People actually really like the page. It has more than 61,000 likes with anywhere from 2,000 to 4,000 likes per day, accompanied with hundreds of new comments posted to each upload.
Even better, the photo is kind of strange.
Could you have guessed that this photo would be the latest sensation to hit the Internet? Nothing online surprises me anymore. Chalk it up to "the Internet being the Internet" I suppose.
And to top it all off, this Facebook page has already seen its fair share of spin-offs. There's a page dedicated to strange, yet hilarious Photoshopped versions of the photo. In fact, that page and its unusual phenomenon attracted the attention of researchers at Italy’s IUSS Institute for Advanced Study. From the Washington Post:
To them, “The same photo of Toto Cutugno every day” represented an excellent opportunity to study how the actual content of a Facebook post influences its spread — as opposed to the workings of the News Feed algorithm, the consumption patterns of groups of friends, or other things we generally associate with virality on the world’s largest social network. As it turns out, content has a lot to do with it: Pages with “heterogenous” content tend to see wildly varying numbers of likes and comments on their posts. But Toto Cutugno, which only posts one thing, is constant: 1,500 likes, 40-odd comments. Ogni giorno lo stesso — every day the same.
That’s important, says Alessandro Bessi, one of the authors of the study, because it could help researchers model how urban legends, conspiracies and hoaxes perpetuate on Facebook. In fact, that’s Bessi’s main subject of research: He’s interested in how misinformation spreads online.
Whatever the reason behind the photo's success may be, I know that it's not a trend likely to go away any time soon. There's already a similar page for cats, and one for former "Full House" actor, Dave Coulier.
Want to know more about Toto Contugno? See him perform his hit song in 1983 below: