As I'm sure most of you are aware, a blizzard has been dumping snow on the Northeast. What I bet you don't know is that weather has a tendency to crank up Google traffic.
Let's think back over the last few years. How many apocalyptic snowstorms can you remember? Snowmageddon? The Derecho? Superstorm Sandy? Snochi? Not all of them wreaked the havoc promised by forecasters, but each of them caused major traffic online.
Many states on the East Coast declared states of emergency, and while it's not quite as bad as weather forecasters expected, the snow, flooding and loss of power is a very real problem. That's why so many folks are flocking to Google to check out the weather.
Take a look at this cool weather phenomenon. You can see starting back in January 2010 how the hype has diminished over time to the blizzards now in January 2015. This may be because more folks have access to apps that give them the weather report on their mobile gadgets.
Image courtesy of The Washington Post. "U.S. searches for “weather.com” since 2010. (Google data/the Washington Post)"