If you're one of the 100 million users who gets their daily news from Flipboard, then you can expect to see more advertising in between the pages of personalized magazines. That's because the news app just announced a new way for advertisers to insert themselves into your daily reading.
Flipboard is calling these new advertisements Promoted Items. Instead of looking like the ads you're used to, Promoted Items could be stories, videos, photos and more. Basically, brands will be able to insert these labeled advertisements right in between the pages of your custom magazines.
Advertisers can promote items from their brand magazines - which are made up of content curated or produced by brands themselves - or content from their websites. They can also promote their entire websites or brand magazines, rather than one piece of content.
The ads will also be able to ask you to take surveys or sign up for newsletters.