If you're a thrill-seeker or an adrenaline junkie, I bet the last thing you want to do is sit down with a book. But that's exactly what you'll want to do with James Patterson's newest novel.
Just like a James Bond mission message, his one-of-a-kind book will self-destruct. You get a little bit more time with the new novel - 24 hours - but for most people that's not nearly enough time to read an entire book.
But why in the world would an author create a book that you have to read in 24 hours? The answer is actually fairly straightforward.
As any writer knows, even well-known authors have to fight to get their works out into the public eye. So Patterson tried something a little different this time.
"Patterson told Mashable that 'Publishing, in my opinion, needs to get out there competing with everything else in the world—movies, television, etc. etc.', so he partnered with creative agency Mother to come up with this unique marketing stunt for his latest book, titled Private Vegas."
Private Vegas is available in exploding book format for $294,038, which actually includes one copy of the self-destructing book and a private trip and a five-course dinner with James Patterson himself.
If you like a bit of excitement that won't set the drapes on fire, you can always download a free digital copy of Private Vegas that will disappear after 24 hours. Of course, you have to be one of the first 1,000 people to get the free copy.