Have you ever heard of the Ikea effect? It's defined as "a cognitive bias that occurs when consumers place a disproportionately high value on products they partially created."
This means that people are more willing to spend money on things that they still have to assemble, like a bookshelf or a bed, or in Chevy's case, a car engine.
Now for the low price of $5,000, Chevrolet will kindly let you build the new Corvette Z06's engine yourself. I'm not so sure that a car engine is as easy to assemble as an Ikea bed frame, but there's no denying that it would be an incredible experience.
So what-all is included in this package? I think you'll be presently surprised at just all the cool things that are involved in this do-it-yourself package.
"The Engine Build Experience invites customers who’ve special-ordered a brand-new Z06 to come to the Performance Build Center, the facility within the Bowling Green Assembly Plant where every Z06 engine is assembled. The package lets buyers spend a full day at the center at the behest of an engine-assembly technician, who will instruct and oversee as the customer puts together the powerplant of his or her Z06. Each customer-built mill gets a personalized engine plaque indicating the owner/builder’s name and the date of assembly, along with professional photos documenting the whole experience."
How cool is that? Your engine will have a plaque with your name on it! Unfortunately, you can't drive your new Corvette Z06 off the lot the same day. Once the engine is complete, it will be worked into the assembly flow of the vehicle, with an undetermined time schedule.
And, not surprisingly, the travel to the Bowling Green Assembly Plant along with lodging must be covered by the customer. Still think it's worth it? Let me know in the comments below!