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Now you can pay extra to assemble your Corvette's engine yourself

Now you can pay extra to assemble your Corvette's engine yourself
Chevrolet Corvette Z06

Have you ever heard of the Ikea effect? It's defined as "a cognitive bias that occurs when consumers place a disproportionately high value on products they partially created."

This means that people are more willing to spend money on things that they still have to assemble, like a bookshelf or a bed, or in Chevy's case, a car engine.

Now for the low price of $5,000, Chevrolet will kindly let you build the new Corvette Z06's engine yourself. I'm not so sure that a car engine is as easy to assemble as an Ikea bed frame, but there's no denying that it would be an incredible experience.

Next page: See Chevrolet's unbelievable offer!
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