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Coming soon: Google insurance

Coming soon: Google insurance

Google built a search engine. Then it built Web-based email. Eventually, it built a bunch of other stuff and it's almost finished with the world's first driverless car. Now, some major signs point to Google moving into the insurance industry.

Google has quietly been inserting itself into the U.K. insurance industry for a while now. Not as a seller, but Google's comparison tool has quietly encouraged drivers to compare U.K. auto insurance companies on its service.

That means that Google has been gathering two years' worth of data about customer tastes and opinions about insurance. The company also recently partnered with Compare.com, a specialized comparison shopping site for auto insurance.

Compare netted Google access to 30 insurers for its Google Compare tool.

Next page: Why analysts believes you might be buying Google Insurance.
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