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Yahoo is catching up to Google in search

Yahoo is catching up to Google in search
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When you need to find information about something, anything, what do you do? I bet you Google it. The search site is so popular that its name is practically synonymous with Internet search. But, one of the site's major competitors is making a push to take back a bit of the search engine pie, and it's working. Yahoo's user numbers are on the rise while Google's have taken a hit.

Google’s slice of the U.S. search market fell to 75.2 percent in December from 79.3 percent a year ago, while Yahoo jumped to 10.4 percent from 7.4 percent, according to analytics firm StatCounter. That put Google at its smallest share of the U.S. Web search market since at least 2008, when StatCounter first started tracking the numbers, and the highest share for Yahoo since 2009.

But, it's probably not the quality of Yahoo's search engine that gave it a leg up. The search site actually signed a deal with a popular Internet browser that was a major blow to Google.

Which search engine do you use? If you answered Firefox than you're likely one of the people helping Yahoo out. That's because Yahoo became the default search engine in the Firefox Web browser in November. Who used to be the default engine? You guessed it, Google.

I bet Yahoo executives are happy about the gains they've made, but I don't expect people searching for info on the Internet to start saying they're going to "Yahoo it" anytime soon.

Firefox users make up about 12% of Internet traffic. That's a good pick up for Yahoo but not nearly enough to topple Google.

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Source: Bloomberg
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