The Sony hack is one of the most serious corporate hacks in history. Hackers stole 100 terabytes of data, including unreleased movies, movie-star salaries, employee information, embarrassing executive emails, insights into the Hollywood movie system and more, then released the most damaging bits online.
The hack also took down Sony's payment system and brought its movie making to a halt. Even internal communications - email and phones - couldn't be used. To get the company working again, Sony had to do something surprising.
That surprise was to pull its old BlackBerry phones out of storage. If you'll remember, BlackBerry hasn't been doing so well lately, losing consumer and corporate ground to Android and iPhone. In fact, it's down to 1% market share.
However, BlackBerry phones do have something that other systems don't.
BlackBerry's security is still very powerful. Every email, text and phone call is encrypted on the BlackBerry phone itself.
Then, it's sent through secure servers maintained by BlackBerry to other BlackBerry phones. Even though the hackers had completely overrun Sony's servers, BlackBerry's servers are in a completely different location and isolated from the Sony hack.
Android and Apple don't have the same built-in end-to-end security, and most of their corporate security has to be set up by each individual company. While the average person prefers using his or her own gadget at work, it is often less safe.
That's one reason the president is still required to use a BlackBerry, and why many movie stars use them. If I was BlackBerry, I would be grabbing this marketing bonanza with both hands.