Did you see "The Interview" over the weekend or on Christmas day? You know, the movie that everyone was buzzing about in the weeks leading up to its eventual release?
The Kim Jong Un assassination flick starring James Franco and Seth Rogen was first pulled from theatrical release following terrorist threats from North Korea, then select theaters decided to screen the film in various independent theaters across the country. And more importantly, the movie was released on a number of different streaming platforms, such as YouTube, Google Play and iTunes.
Some people claim the massive Sony hack was all just a publicity stunt to promote the movie, but I don't buy it. Sony is losing WAY too much money and credibility over this. Why would a company expose its biggest names' aliases and Social Security numbers?
But the conspiracy theorists can at least point to a HUGE online weekend for "The Interview" as evidence.
By releasing the film online and charging a mere $6 to stream it, Sony was able to rake in an astonishing $15 million in just four short days, making it the most successful online movie ever released by Sony. It was purchased or rented more than 2 million times.
Pair that with the $2.8 million the movie brought in just in its limited theater run (300 theaters across the US) and the movie has made close to what it was projected to make before all the drama unfolded: $20 million.
It's important to note that these figures don't yet include iTunes sales, who signed on to stream "The Interview" on Sunday, Dec. 28th.
Also, keep in mind that the movie cost $44 million to make, so Sony isn't making back all of its money just yet. It's still got a little ways to go.
What do you think about the conspiracy theory rumors? Did Sony make up the hack just to sell more copies of a movie? Let me know what you think by posting in the comments below.