After Sony Pictures gave theaters the option not to show its Kim Jong Un assassination flick after terroristic threats, all of the major nationwide chains -Â AMC Entertainment,Â Regal Entertainment, Cinemark, CarmikeÂ andÂ Bow Tie Cinemas - bailed.
Now, we know that Sony turned to Apple for help in releasing the film, but got shut down and nobody knows the real reason why.
It turns out, Sony didn't want to cancel the movie - it's now being shown in an estimated 300 theaters - they were just strapped for other options to screen the film.
In announcing the new plan on Tuesday, Michael Lynton, Sony Picturesâ€™ chairman, said his studio was continuing efforts â€śto secure more platforms and more theaters so that this movie reaches the largest possible audience.â€ť
According to The New York Times, Sony reached out to Apple to release the movie on iTunes. The report from the Times also says that Sony also asked the White House to help find others avenues to release the comedy.
Nobody is sure of the real reason Apple said no, but insiders speculate it was due to the time crunch.