Be honest: Do you use your smartphone or tablet on the john? Are you using it right now? Don't be embarrassed, more and more people are surfing the Web on the toilet.
In fact, a recent study by PayPal found that 15% of respondents did holiday shopping on a mobile gadget while in the restroom this month. And some experts think that number is skewed, like James Ogden, a marketing professor at Kutztown University in Pennsylvania: "They just don't want to admit it because people think it's gross."
Retailers know this are starting to figuring out ways to make money off your bathroom time. It being called things like "Stall Mall" and "Commode Commerce" and it's making a big difference for retailers.