Leave a comment

Retailers are after your toilet time

Retailers are after your toilet time
photo courtesy of SHUTTERSTOCK

Be honest: Do you use your smartphone or tablet on the john? Are you using it right now? Don't be embarrassed, more and more people are surfing the Web on the toilet.

In fact, a recent study by PayPal found that 15% of respondents did holiday shopping on a mobile gadget while in the restroom this month. And some experts think that number is skewed, like James Ogden, a marketing professor at Kutztown University in Pennsylvania: "They just don't want to admit it because people think it's gross."

Retailers know this are starting to figuring out ways to make money off your bathroom time. It being called things like "Stall Mall" and "Commode Commerce" and it's making a big difference for retailers.

On top of PayPal's study, toilet paper maker Charmin conducted a poll and found that one third of respondents saw their toilet time as "productive" and spent their time checking email, shopping or catching up on reading.

Then, Proctor & Gamble teamed with Amazon for the "Stall Mall" campaign that put ads for bathroom products like toilet paper on the back of stall doors.

With the help of the Amazon app, public potty goers can scan the bar code on the ad to purchase - with a discount of course.

With consumers always connected via their smartphones, "it makes sense to reach them when they have a few spare minutes," said Yory Wurmser, a retail analyst at eMarketer. "Bathrooms are one of the last frontiers for marketing, but really, there has to be a balance between protecting privacy and seizing opportunity."

Protecting privacy is right! Could you imagine going into the bathroom and instantly receiving a coupon from Charmin? Would you be as outraged as me? Let me know by posting in the comments below.

Next Story
Source: Bloomberg
View Comments ()
Whoa. Our touchscreens are literally changing the shape of our brains
Previous Happening Now

Whoa. Our touchscreens are literally changing the shape of our brains

Mark Zuckerberg tried to torpedo 'The Social Network' movie
Next Happening Now

Mark Zuckerberg tried to torpedo 'The Social Network' movie