As Black Friday draws closer, Amazon's latest push might just send many buyers over the edge. Every new Kindle or Fire tablet now comes with a six-month subscription to Amazon Unlimited.
Amazon Unlimited, for the uninitiated, gives subscribers unlimited access to books from publishers who have signed deals with Amazon. It's separate from Amazon Prime, but perfect for readers.
You can't buy used books with a Kindle, which makes services like Amazon Unlimited even more useful for voracious readers.
It's the perfect gift for someone not sure about buying an e-reader. They'll have instant access to Kindle Unlimited's complete collection of e-books as well as a new e-reader or tablet.