Google launched something that could revolutionize how we read and enjoy online media: Actually paying for it. Contributor is a new system that will allow readers to pay a website between $1 and $3 every month.
What do Contributor's contributors get for their money? No Google ads.
That's right, you can kick ads off your browser entirely for a small monthly fee. Instead of an ad, you'll see a personal thank-you from an online publication in the space normally reserved for marketing.
The "no such thing as a free lunch" economic cliché is a problem for online media. Consumers hate ads, but aren't willing to pay what they used to for subscriptions to print media.
As one of the biggest advertising platforms for online publications, Google's Contributor initiative could make some huge waves. Contributor is invite-only for now, but you can expect a larger rollout in the coming months.