Cutting the cord on cable is an easy way to save money every month, but it can be difficult to decide which streaming services to choose. For most people, that decision comes down to two things: content and price. You've got to find the service that has the shows you want at a price you can afford. Amazon has a plan in the works that could topple Netflix and make it the number one choice for cord cutters everywhere.
Amazon and Netflix both have a wide selection of movies and TV shows, but Netflix has the edge here with a larger library. But, Amazon has already tried to tackle that problem by offering content from HBO that Netflix can't.
But, Amazon's latest plan has nothing to do with content. It's all about price. Amazon has plans to roll out an advertiser-supported version of its streaming video platform that will cost less than Netflix or an Amazon Prime subscription.
[Wedbush Securities analyst Michael] Pachter suggested Amazon would undercut Netflix’s current monthly price of $7.99.
This could help Amazon steal customers away from Netflix and draw in people who avoided streaming platforms altogether because the price was too high.