Adobe's Digital Index hunted through 70% of the U.S.'s total spending and discovered a new, surprising "best" day to get a deal: The Monday before Thanksgiving.
Before you ask, "Then why all of the Black Friday leaked ad hubbub?," It's important to note one thing: Adobe's data spreads across all industries.
What they found is that more people end up trying to shop for products that are already out of stock on Thanksgiving and Black Friday. That's because Black Friday is usually the inventory-clearing sale extravaganza that every store is preparing for.
Adobe explains all of its findings in an animated infographic.
So how is this data useful to you?