Adobe's Digital Index hunted through 70% of the U.S.'s total spending and discovered a new, surprising "best" day to get a deal: The Monday before Thanksgiving.
Before you ask, "Then why all of the Black Friday leaked ad hubbub?," It's important to note one thing: Adobe's data spreads across all industries.
What they found is that more people end up trying to shop for products that are already out of stock on Thanksgiving and Black Friday. That's because Black Friday is usually the inventory-clearing sale extravaganza that every store is preparing for.
Adobe explains all of its findings in an animated infographic.
So how is this data useful to you?
Black Friday rewards those willing to schedule out their trip to the store. The "doorbuster" deals on HDTVs and other big-ticket items are usually the cheapest that you'll find all year.
That doesn't mean that you won't be able to find similar discounts on the weeks leading up the Black Friday. Retailers are trying to get a customer's foot in the door with doorbusters bargains, but as always those bargains are first-come-first-serve.
The best way to plan out your Black Friday is to jump over to my collection of leaked Black Friday ads and pick out any discounts that you can't find anywhere else. If these discounts are only available in retail stores, then by all means head on over and buy them.
If you don't see something that you want to buy in these ads, though, then chances are good that it's already about as cheap as it's going to get on Black Friday right now. Do your due diligence with price history research with tools like CamelCamelCamel before buying, and try to be sure that there won't be any more discounts on an item.