The NFL just can't get it right on social media.
First, there was the Twitter chat with Commissioner Roger Goodell that went awry. Then came backlash for the Ray Rice incident, followed by the hilarious but unfortunate hashtag #CowboysUK during the London game.
You think someone would get it right by now.
The New England Patriots had a chance when their official Twitter account reached 1 million followers. They sent out the following tweet to announce the milestone and offer their followers custom-made, digital jerseys.
— New England Patriots (@Patriots) November 13, 2014
To make the digital jersey personalized, The Patriots were using their followers' user names to customize the digital jerseys and would sent the jerseys via tweet to their followers thanking them for their support. Seems innocent enough, but what came next is the big shocker - a racist handle.
The image quickly went viral and the Patriots issued the following apology:
We apologize for the regrettable tweet that went out from our account. Our filtering system failed & we will be more vigilant in the future.
— New England Patriots (@Patriots) November 14, 2014
It just goes to show you how easy it is to make big mistakes on social media. Here are three social media mistakes you should never make.