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Unbelievable: Casino targets problem gamblers with invitation to gamble even more

Unbelievable: Casino targets problem gamblers with invitation to gamble even more
photo courtesy of SHUTTERSTOCK

Caesars Entertainment, a massive "casino-entertainment" company, was caught red-handed when a "back-end software issue" revealed a very shady business practice. The "issue" accidentally sent gambling-related promotional emails to "more than 250 compulsive gamblers."

The list, Caesars Entertainment claims, is composed of gamblers who have opted to ban themselves from all gaming establishments. New Jersey's Division of Gaming Enforcement fined Caesars Entertainment $10,000, but that still doesn't unring the scary tracking bell.

The fine is also the first doled out to a gaming organization after New Jersey legalized online gambling in 2013.

A Caesars VP explained what happened in a statement:

We can assure the public that this lapse on our part was not an intentional targeting of these patrons, but simply a back-end software issue that failed to properly scrub our database before certain mailings.

Next page: Are casinos tracking you?
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