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You'll never guess what Chinese holiday generated $9.3 billion for one retailer

You'll never guess what Chinese holiday generated $9.3 billion for one retailer
Photo courtesy of SHUTTERSTOCK

Are you gearing up for this year's Black Friday shopping extravaganza later this month? Or perhaps you'll skip the crowds and wait until Cyber Monday for some online holiday shopping. The total money and merchandise that changes hands those two days makes up a big part of U.S. retailers' annual sales.

Yet even with all the sales, specials and freebies, our Black Friday and Cyber Monday is just a fraction of all the stuff one company will sell online today.

It's all about an unusual holiday celebrated in China that shames our Black Friday and Cyber Monday. But while our Black Friday shoppers may have just left roast turkey on the table, if there's any turkey involved with today's Chinese holiday, odds are it's being microwaved in a pre-packaged TV dinner. And if there was a song to celebrate this holiday, then it'd have to be "One is the Loneliest Number."

In China, they call it Singles' Day. It seems the whole point of the celebration is to buy gifts for yourself. And judging from these sales numbers, singles in China are pretty generous - to themselves!

Next page: Find out how the U.S. stacks up on the next page.
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