Microsoft, it seems, just can't catch a break in its effort to help its $799 Surface Pro 3 tablets compete with Apple's line of iPads.
Earlier, Microsoft partnered with the National Football League to be named "The Official Sideline Technology Sponsor of the NFL," with the Microsoft Surface called out as "the official tablet" of the league. Some rumors peg the value of the NFL deal around $400 million or so. But even as coaches and players used the Microsoft technology in full view of network cameras, game announcers repeatedly referred to the gadgets as iPads to the home audience.
Can you imagine that Monday morning memo? "Please don't call our advertising partner's tablets iPads."
Then, there is the partnership between Microsoft and CNN. The company provides technology to CNN, including the ability of home viewers - with Surface tablets - to "interact" with CNN's famous "Magic Wall."
During Tuesday night's mid-term election coverage, CNN's studio set prominently featured - some said "was plastered with" - Microsoft Surface tablets.
Once again, Microsoft just couldn't catch a break. Some eagle-eyed viewers spotted Microsoft's flagship tablet serving a somewhat different use than what the tech giant probably anticipated.