The Internet can be a strange place.
On the one hand, major corporations spend millions to try to make their brands and products go "viral," that is, spontaneously spread from person to person through social media and the like.
And then there's Alex.
Last week, Alex was at his after-school job, bagging groceries at a Target store.
So far so good, right?
Then a Twitter user, @brooklynjreiff , snapped a photo of young Alex, and posted it to the popular social media site on October 26.
This simple tweet from @brooklynjreiff is just to alert @alannapage12 to Alex.
Over the next few days, the photo was shared, or "retweeted" among users.
Then for reasons as mysterious as why every snow flake is unique, Alex's picture took off.
No, really. It literally exploded across the Internet as the photo was shared thousands of times.
Then, with the hashtag #AlexFromTarget, it turned into a massive phenomenon.
@LukeSiperly says: Honestly this is probably gonna happen worldwide (laughing emoji) #alexfromtarget #AlexFromTargetFollowParty
As Alex's picture continued to spread by the thousands, celebrities including Ellen DeGeneres joined in.
First, Ellen DeGeneres tweeted: "I just got an #AlexFromTarget tattoo."
She followed up with "Hey, #AlexFromTarget, it's #EllenFromEllen"
At which point young Alex realized that he has become the Internet's official thing of the moment.
@acl163: "Am i famous now?"
Next, rumors began spreading that all the notoriety had cost Alex his job with Target. Fortunately, Target nipped that rumor in the bud.
@Target: "We heart Alex, too! #alexfromtarget
And why shouldn't Target embrace their young employee? He just generated more buzz and positive exposure since well before last fall's hacking case.
So what happens next to Alex? Like any good story, we'll just have to wait and see.