Matthew McConaughey, that too-handsome-for-words Hollywood star, enjoys a remarkable career with his deep southern drawl and chiseled good looks. From being named People’s Sexiest Man Alive to winning last year’s Best Actor Oscar award, McConaughey seems to have it all.
Lincoln Motor Company made headlines by signing McConaughey to a two-year endorsement deal. Fans wondered why the ultra-cool, laid-back superstar would agree to pitch for Lincoln – a car brand more associated with retired doctors than Hollywood hunks.
Then there were the commercials themselves. McConaughey didn’t so much sell the cars as he seemed to drive around aimlessly, voicing random thoughts like, “Sometimes you gotta go back to actually move forward. And I don’t mean going back to reminisce or chase ghosts. I mean go back to see where you came from.”
The commercials were so distinctive, that it wasn’t long before comedians from Ellen DeGeneres to Jim Carrey on Saturday Night Live were starring in their own parodies of the spots. And as you’d expect from professional funny people, the parodies didn’t exactly stick to Lincoln’s talking points to sell cars.
But is the last laugh on the critics and comedians?
Lincoln just announced that overall car sales are up a whopping 25% last month. That’s the carmaker’s best October since way back in 2007.
According to The Detroit News, California-based digital marketing firm Amboee Brand Intelligence said the "Saturday Night Live" skit led to an increase — of more than 100% — in the brand's visibility online … and across social media. The parodies have since generated more than 7 million views on YouTube, including the ones you just viewed above.
So an A-list Hollywood celebrity takes on a beleaguered car brand, which gets roasted by critics and skewered by comedians. I guess it’s really true what they say, there’s no such thing as bad publicity!
And just in case you’ve still have not had enough Matthew McConaughey today, here’s one more.