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From me to you: Those Matthew McConaughey commercials actually worked

From me to you: Those Matthew McConaughey commercials actually worked
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Matthew McConaughey, that too-handsome-for-words Hollywood star, enjoys a remarkable career with his deep southern drawl and chiseled good looks. From being named People’s Sexiest Man Alive to winning last year’s Best Actor Oscar award, McConaughey seems to have it all.

Then this.

Lincoln Motor Company made headlines by signing McConaughey to a two-year endorsement deal. Fans wondered why the ultra-cool, laid-back superstar would agree to pitch for Lincoln – a car brand more associated with retired doctors than Hollywood hunks.

Then there were the commercials themselves. McConaughey didn’t so much sell the cars as he seemed to drive around aimlessly, voicing random thoughts like, “Sometimes you gotta go back to actually move forward. And I don’t mean going back to reminisce or chase ghosts. I mean go back to see where you came from.”

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