I've been saying for years, dump your huge cable bill, cut the cord and start saving money now. Today's HBO news is one more major step in that direction. For all the folks who didn't want cut cable because they'd lose HBO's "True Detective," "Game of Thrones" or other top-notch programming from the network, this is huge.
HBO, without a cable subscription. YES!
Of course HBO is known for movies, award-winning original programming, and soon as the first premium cable network to join the streaming game. Chairman and CEO Richard Plepler announced that the premium channel will launch a standalone streaming service, next year.
What Plepler has not shared is how much it will cost or whether the company will use its own technology or work with existing players. The chairman did offer, "All in, there are 80 million homes that do not have HBO and we will use all means at our disposal to go after them."
The decision is likely a response to the unprecedented popularity of Netflix - a programming option that is available without the need to purchase a core cable package. Of course, while Netflix continues to grow - it is by no means clear that the streaming market is large enough to replace HBO's cable-based customer demographic.