If you were a talented young woman coveted by the tech industry for her vision and skills, would you be more inclined to work for a company that was willing to go the extra mile? In this case, they company would pay to freeze your eggs so you could focus on climbing the corporate ladder and delay motherhood until you are further along in your career. Apple and Facebook think so.
Facebook made this service available last January. Apple will begin exactly one year later, or January 2015. The idea behind "the perk" is that having a high-powered career along with children is difficult.
So, while a young woman devotes her key childbearing years to her job, she can accomplish her goals without sacrificing fertility when she is finally ready to parent.
In what is becoming a perks arms race among top tech companies, this value-add seems to be the most unusual to date.
I have heard of some Silicon Valley companies of offering "baby cash" (in the neighborhood of $4,000) to employees who are new parents with the thought that it will help with diapers, formula, strollers, car seats, etc ... But egg freezing?
It is one thing to look out for an employee's well-being and I will always applaud that - but is there more to this? Is the message that corporate work is more important than motherhood?