When you see, "Amazon," you think of online shopping. Even more - thanks to the Kindle e-reader, Fire tablets and smartphone, streaming video, same-day delivery in some locations, and other forward-looking Amazon features - you think "cutting edge."
Well, Amazon has now decided that staying ahead means going back to an older business innovation: The brick-and-mortar store. Yes, Amazon is opening a physical store in Manhattan just in time for the holidays.
Really, the "store" is more of a small warehouse for staging same-day deliveries, returns and exchanges and online order pickups. However, it might also turn into a showroom for Amazon products, like the Kindle and Fire.
Amazon has kicked this idea around for a while, and even set up temporary stores around holidays, but this will be the first permanent attempt. It will be interesting to see if Amazon can make it on the side of the retail world it's spent 20 years trying to make obsolete.
You'll probably still be doing your Amazon shopping online for the foreseeable future. Here are five tips to save money and time while browsing the virtual aisles.