Smartphone-maker HTC is taking a gamble on a non-smartphone product: A digital camera/camcorder called the Re Camera. At first it seems like a silly move when every smartphone has a camera with recording built in.
However, the "standalone camera" market is working very well for GoPro, maker of rugged cameras for recording extreme sports and outdoor activities. So HTC might have a shot with the Re Camera.
At first glance, I will give HTC credit for making something unlike anything else on the market. It looks like a glossy, colorful upside-down asthma inhaler. There's no screen and it only has two buttons.
The large rear button starts and stops recording and the front button switches to slow-motion mode. There's a light that blinks red during recording and blue during slow motion. That's about it.