Leave a comment

Advertisers target all-time favorite music videos

Advertisers target all-time favorite music videos
photo courtesy of SHUTTERSTOCK

Remember the good old days? You know, when pop stars would drink a Coke in their music video for a few million dollars. Those days are long gone, especially after Universal Media Group's latest "innovation" for advertisers.

Most music videos are watched through streaming video sites like YouTube and UMG, along with MirriAd who made the tech, plans to let advertisers digitally add their own product placements to videos. Whether an artist consents or not, every music video owned by UMG is subject to digital product placement.

This means that your old favorites, Peter Frampton for example, may have made a music video without intending to advertise any particular product.

UMG's newest update lets advertisers do something like digitally insert a Facebook sticker on his "talking guitar."

In an interview with The Financial Times, a MirriAd exec said that, "being inside content is more valuable than being outside content." He's right. I wouldn't be able to host my radio show without advertisers.

But we're talking about two different things. When you go back and digitally alter what should be a work of art, isn't that a bad thing? Even if Justin Bieber is infuriating, shouldn't he at least have some sort of say in what products he's selling you?

I hand-pick all of my sponsors. I do this because I know that the people who listen to my show could benefit from the services they provide. All of the musical artists under UMG's label soon won't be able to do that.

More importantly, though, what do you think? Leave me a comment about your opinion below.

Next Story
View Comments ()
The hard drive that James Bond would use
Previous Happening Now

The hard drive that James Bond would use

Netflix partners with hilarious celebrity to make cord cutting a whole lot funnier
Next Happening Now

Netflix partners with hilarious celebrity to make cord cutting a whole lot funnier