Remember the good old days? You know, when pop stars would drink a Coke in their music video for a few million dollars. Those days are long gone, especially after Universal Media Group's latest "innovation" for advertisers.
Most music videos are watched through streaming video sites like YouTube and UMG, along with MirriAd who made the tech, plans to let advertisers digitally add their own product placements to videos. Whether an artist consents or not, every music video owned by UMG is subject to digital product placement.
This means that your old favorites, Peter Frampton for example, may have made a music video without intending to advertise any particular product.
UMG's newest update lets advertisers do something like digitally insert a Facebook sticker on his "talking guitar."