U.S. consumers are reading more marketing email than ever, a recent study says.
Attitudes about brand emails are slowly improving, even though most people still tend to consider them spam.
Surprisingly, the number of Americans who say they're completely opposed to marketing email has dropped from 49% to 39% over the last four years. This 10% reduction is significant to say the least.
What's more incredible is that one in five of the people polled said they read every single newsletter they receive. But why?