The mobile revolution has caught many companies off guard. Even the companies actually making mobile gadgets - like Google - are having to rethink how they do some things.
In Google's case, that means playing catch-up with its main revenue source - ads. At the moment, most ads on your smartphone or tablet are the same ads designed for much larger computer screens, but the ads are simply shrunk down to fit the smaller screens.
That means they're often hard to read, and usually don't work very well for placement. Well, now Google is releasing a few new ways to create ads that you'll see soon.
These ads resize and move around text and images automatically to fit whatever space they're in. When you click, it expands out to a readable size.
Google gives an example based on a Kate Spade ad from 2013.
This is its mobile-friendly form:
This is what you see when you tap on it:
Overall, this is a nicer way to see the ad content you want, without being overwhelmed by clutter for ads you don't care about.
Of course, that's not the only ad innovation Google is planning.
This is an ad system for apps that's already in use, but it going to be coming to more ads. It is a full-screen ad that plays videos.
While that may sound pretty annoying at first, they are skippable.
Anchor ads and magazine-style text ads already exist, but Google is bringing them to more locations and apps.
Anchor ads (left in the image below) stay in place even when you're scrolling down a webpage. Magazine-style text ads (right in the image below) are just full-screen text ads that look a little nicer than the usual text ad.
So, what do you think? Do these new mobile ad types make it more likely you'll tap? Let me know in the comments.