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Google's new ads take over your entire screen

Google's new ads take over your entire screen
Photo courtesy of Shutterstock

The mobile revolution has caught many companies off guard. Even the companies actually making mobile gadgets - like Google - are having to rethink how they do some things.

In Google's case, that means playing catch-up with its main revenue source - ads. At the moment, most ads on your smartphone or tablet are the same ads designed for much larger computer screens, but the ads are simply shrunk down to fit the smaller screens.

That means they're often hard to read, and usually don't work very well for placement. Well, now Google is releasing a few new ways to create ads that you'll see soon.

Engagement ads

These ads resize and move around text and images automatically to fit whatever space they're in. When you click, it expands out to a readable size.

Google gives an example based on a Kate Spade ad from 2013.

This is its mobile-friendly form:

Kate Spade Ad

This is what you see when you tap on it:

Google

Overall, this is a nicer way to see the ad content you want, without being overwhelmed by clutter for ads you don't care about.

Of course, that's not the only ad innovation Google is planning.

Next page: Other ad types
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