Concerned about your personal data being shared? Well, the latest news out of Facebook headquarters probably isn't going to make you feel any better. Starting today, Facebook is using the data it captures from you (and all of its other users) for its brand-new ad network, Atlas. It does so by serving up ads (even across non-Facebook sites) based upon what the company knows about you - which is considerable, to say the least.
The technology is called, "people-based marketing," and it allows Facebook to track every one of its 1.3 billion users on any communication gadget including desktop computers, phones and tablets along with other websites. And now, their advertisers will be able to do the same.
So what kinds of things will advertisers know about you?
They may know any or all of the following including: your age, sex, interests, local climate, hobbies, musical tastes, political preferences, whether you have pets, and the list goes on and on. And as far as their advertisers network is concerned (even if your identity remains anonymous as they say it will), you can be sure to see tailored ads and promotions coming out of the woodwork that align perfectly with your desires - and get this, no matter what device you are using.