Open up your Facebook account and usually the first thing you'll see on your page is your News Feed, that combination of friends' posts and updates from so many pages that you've liked. But what you see in your News Feed is only a fraction of what your friends and your likes are posting. Depending on how many friends and likes you have, what Facebook shows you may only be a tiny fraction of all those posts.
Behind the scenes, Facebook is constantly deciding what makes the cut to show up on your page - and what gets shuffled off never to be seen by you. And they often tweak how they decide what gets displayed. Facebook can never leave well enough alone. Sometimes change is for the better, sometimes not so much. Do you remember the last time Facebook overhauled your News Feed? It ended up just showing people a ton of sponsored posts, articles your friends liked or shared and related content. If you use Facebook to keep in touch with your friends and find out what's going on in their lives, Facebook got worse.
This time it's not a huge change, it's more like a couple minor adjustments. It doesn't have as much to do with what you see, but when you see it. There are basically two changes to how Facebook decides what to show you:
The first takes into account what topics are trending at any given moment. If it's Monday night in the middle of the Monday Night Football game, you're now much more likely to see posts about football, the NFL and the game. The next day, those posts will have less priority. If you post about a topic that's trending at any given moment, your post is more likely to show up higher on your friends' News Feeds. Here's Facebook's logic:
Early testing of a small percentage of posts has shown that this update on average leads to a more than 6% increase in people engaging with these stories (e.g., more people share, comment, like or click).
The second change is all about timing. As you know, Facebook keeps track of how many likes, clicks, shares and views any given post is getting. The more engagement, the more likely it is to go to the top of people's feeds. Now Facebook is also going to keep track of when those likes, shares and clicks happen. This means that if your post gets a lot of likes early then starts to peter out, Facebook will boost it early and then dial it back as the engagement dries up.
But that's not all. This new timing tracker could get your posts bumped. I'll let Facebook explain:
We are also going to start taking this signal into account when considering which stories we bump in News Feed. Bumping is when we resurface stories that people did not scroll down far enough to see but are still getting lots of engagement. This is one more way that we’re working to identify timely posts so we can show them nearer the top of your News Feed sooner.
If you really want to rack up the likes and shares, there's one magic word that can boost your posts for free. Click here to find out the secret word that can get your posts in front of more eyeballs.
Are you missing out on updates from favorite friends are family? Here's a tip: Go into your friends list and click their name. Then scroll through their timeline and click "Like" on a few of their status updates or photos. Chances are this will signal Facebook that you enjoy seeing this person's news and, like magic, they will start showing up in your News Feed.
If you're frustrated with Facebook, I've got 10 tips that can drastically improve your experience. Click here to read my top 10 tricks to make Facebook better.