Facebook fans beware: An interesting new university study shows the more you enjoy Facebook, the more danger you and your family can be in.
Arun Vishwanath, a researcher with the University of Buffalo, wanted to see how effective phishing scams could be on Facebook. He gathered a group of 150 students and discovered something shocking.
The more his research subjects used Facebook, the more likely they were to buy in to the fake scam that he built for his project. Here's how the experiment worked:
He initially surveyed the students about how often they use Facebook, the size of their network, their privacy concerns and whether or not they use Facebook habitually. Six weeks later, every student received a friend request from a fake profile that Vishwanath and his team created.
Two weeks after that, students who accepted the friend request got a message from the fake account advertising an "internship opportunity." The fake phishing attempt asked for information like student ID number, date of birth and an email address.
Vishwanath discovered that regular users accepted the fake account's friend request, but only the habitual Facebook-o-philes took the bait.