Here's the original ad:
And here's what the Internet ran with:
— glick23 (@23Glick) September 13, 2014
Then, CoverGirl's NFL site was down due to maintenance.
But, as of Tuesday morning, CoverGirl replaced the routine maintenance error with something more colorful.
And then, CoverGirl issued the following statement:
As a brand that has always supported women and stood for female empowerment, CoverGirl believes domestic violence is completely unacceptable. We developed our NFL program to celebrate the more than 80 million female football fans. In light of recent events, we have encouraged the NFL to take swift action on their path forward to address the issue of domestic violence.