I am repeatedly amazed at what power the Internet can give public opinions and causes. Now, public disgust and disappointment with the NFL's response to players' domestic violence charges is boiling over with some dramatic viral images.
Users have photoshopped an ad campaign aimed at getting NFL Commissioner Roger Goodell to either resign or be fired.
The "Game Face" ad campaign by CoverGirl features women in their favorite team's jerseys, complete with outrageous and flashy eye makeup coinciding with their team's colors.
The idea is that Arizona Cardinals fans can paint their faces like a cardinal, Steelers fans can sport their famous black and yellow, and so on.
Sound fun and full of team spirit?
It turns out, the Baltimore Ravens' colors are the same colors as a black eye - purple and black. With the ongoing Ray Rice saga, the Internet wasn't about to let that go.
For those who don't know, let me fill you in. Weeks ago, videotape leaked by TMZ shows then-Ravens running back Ray Rice punching his wife in the face in an elevator.
Since the tape went mainstream, it's been a big mess for the NFL to say the least. The Ravens have since fired Rice and the NFL has been under serious scrutiny and is now the subject of several investigations, as well as an ongoing discussion about domestic violence.
Note: Some might find the images on the next page disturbing.
Here's the original ad:
And here's what the Internet ran with:
— glick23 (@23Glick) September 13, 2014
Then, CoverGirl's NFL site was down due to maintenance.
But, as of Tuesday morning, CoverGirl replaced the routine maintenance error with something more colorful.
And then, CoverGirl issued the following statement:
As a brand that has always supported women and stood for female empowerment, CoverGirl believes domestic violence is completely unacceptable. We developed our NFL program to celebrate the more than 80 million female football fans. In light of recent events, we have encouraged the NFL to take swift action on their path forward to address the issue of domestic violence.
Can social media really make a change in today's society?
It sure can, and this is just the beginning. We've seen Twitter take down the government of Egypt in 2011, rally nations near and far to unite against oppression and more. Now, we might see it make more social change in America.
It's a good sign that CoverGirl's site was down due to maintenance. Twitter has a lot of influencing power, and it might have just convinced CoverGirl to shut down the campaign and replace it with a new, less controversial one.
Also, it could be possible that CoverGirl is actually thinking about boycotting the NFL and distancing itself from "The Official Beauty Sponsor of the NFL."
Stay tuned to what's Happening Now for more on this story as it breaks.