Every time a new high-end Android or Windows tablet is released, the phrase "iPad killer" gets tossed around. That's because the iPad is still king of the tablets - the one to beat.
In fact, if something doesn't change soon, "iPad" could become the next "Xerox," "Post-it" or "Kleenex."
Now, for my Android fans already headed down to the comment section to let me know about your favorite tablet that leaves the iPad in the dust, I do know that many Android tablets are as good or even in some ways better than the iPad.
However, you have to admit the iPad manages to combine form, function and name recognition into a package that no Android tablet has managed to crack yet.
The latest company to pick up the hammer and chisel to try is Dell. At the Intel Developer Conference, it showed off the new Dell Venue 8 7840. OK, the name has got to go, but what it can do is impressive.
Starting off, the Dell is only a quarter of an inch thick. That's thinner than any other tablet on the market and most smartphones.
The screen glass goes edge to edge, which looks great. To make it easier to hold, however, Dell provided a handy extension on the left side - or bottom depending on how you're holding it. It's a nice mix of looks and comfort, plus you won't be accidentally making things happen you didn't expect.
Speaking of the screen, it's a high-resolution 8.4-inch Samsung OLED job, which means it's bright with great colors. Also, when I say "high-resolution" I mean 2560 by 1600 pixels.
To put that in perspective, the iPad's 9.7-inch screen has 2048 by 1536 pixels. Basically, the Dell has a million more pixels on a smaller screen. The detail on images should be incredible.
The rest of the specs are fairly normal for a cutting-edge Android tablet - fast processor, lots of storage, Android 4.4, etc. - click here to see how it stacks up to other tablets on the market.
However, it does have one final feature that's worth noting.
The Dell is the first tablet with Intel's RealSense system. This puts two additional cameras next to the 8 megapixel main camera on the back.
The two extra cameras are there to provide perspective. In other words, the tablet knows how far or close objects are.
That means you can infinitely focus shots for some creative blurring, even after you've taken them. There are also filters that let you make objects at one distance black and white while leaving objects at another distance in color.
The most useful feature of everyday users, however, could be the measuring. Say you need to know how big a room is.
Just take a picture and then tap two points in the room. The tablet can tell you how far apart they are.
Want to measure the height of the kids or grandkids? Don't reach for the tape measure, it can tell you in seconds. Plus, you get a new picture of them.
Those are just the ideas Dell showed off, but I'm sure once app developers get a hold of it, they'll think up even more creative uses.
Here's Dell's intro video.
Will this be enough to unseat the iPad? Well, I'm not sure Apple is all that worried, especially with the next iPad arriving in a few months.
Still, if OLED screens and RealSense catch shoppers' eyes, Apple is going to be at a disadvantage for at least a year, possibly two. I look forward to seeing what happens.
So, does the Dell sound like something you'd want to buy? Let me know in the comments.