One of the most intriguing things about Moto X is the Moto Maker. Last year's Moto X was highly customizable, and this year's is even better. When you use Motorola's website to order your Moto X, you'll have thousands of combinations of color and material to personalize your phone.
There are 25 back finishes, including leather and wood, dozens of accent trims, multiple kinds of material and more. You can even have your name laser-etched into the phone.
Your phone is one of the most personal things you own. It makes sense that you should be able to make it uniquely yours.
But that's not even the coolest thing. The Moto X will start at $99 on contract - $100 less than a starter iPhone 6. Considering the Moto X surpasses it in several ways, that's pretty attractive.
The Moto X will be available sometime this month on Verizon, AT&T and US Cellular, with the other major carriers soon to follow. You'll also be able to purchase an unlocked version for $500.