This week, the Internet hype machine was all about Apple. The iPhone 6 announcement dominated newspapers, Facebook feeds and tech blogs. I even live-blogged the event!
But something got lost in all the noise. Just four days earlier, Motorola unveiled a new smartphone that matches or beats the iPhone 6 on almost every benchmark: the Moto X.
Last year, Motorola released the first generation Moto X smartphone to rave reviews. It was a mid-tier phone that performed like a contender. That's because instead of going to war with Apple and Samsung in a battle for the best technical specifications, the Moto X was focused on user experience above all else.
Despite beastly hardware, the Samsung Galaxy phones have tended to suffer from software bloat. Some gimmicky features and flashy interfaces can slow down the phone and use up memory. Even Apple has been guilty of out-thinking the end user.
The first generation Moto X didn't sell nearly as well as Motorola had hoped, despite almost universally positive reviews. That may have contributed to Google's decision to sell Motorola's phone division to Chinese laptop manufacturer Lenovo.
This year's new Moto X could be Motorola's last big project before the sale goes through. If so, Google is going out with a bang, because the second generation Moto X looks awesome.