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Microsoft just killed two of its biggest brands

Microsoft just killed two of its biggest brands
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It seems like no matter how successful Microsoft is, public perception says the company is scrambling to catch up to Apple. Actually, despite the negative press, Microsoft is right on Apple's heels in terms of growth over the last year. In fact, over the last 12 months, Microsoft's revenue growth rate is twice Apple's, and Microsoft also sold almost a million more phones than Apple did in the second quarter.

On the other hand, with sales of the Surface tablet struggling, a negative public perception of Windows 8, and massive layoffs, it's easy to see why Microsoft is seen as floundering.

Today's news probably won't do anything to squash that sentiment. A leaked internal memo indicates that Microsoft is officially ending the Nokia and Windows Phone brands.

If you have a Nokia or Windows Phone, nothing will change. In fact, Nokia and Microsoft are as committed as ever to building smartphones. They just won't be referred to by the Windows Phone or Nokia names after this.

It's unclear what brand or logo will appear on Microsoft mobile gadgets going forward, but it seems like the Windows Phone operating system will be called just "Windows" from now on.

Android is the world's biggest selling brand, and Apple is the world's most-hyped brand when it comes to smartphones, but Windows and Nokia have released some very solid products recently. The Nokia Lumia 1020 has hands-down the best camera in a smartphone. Also, the Windows mobile OS is innovative and attractive. The only drawback is that Windows has far fewer apps than Android or iOS.

Click here to compare the top Windows phones to Android and Apple.

Also, one of the most intriguing smartphones coming out early next year is Microsoft's mysterious Project McLaren. Click here to read more about McLaren, as well as the five upcoming smartphones that could be worth the wait.

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Source: The Verge
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