I'm sure you heard about yesterday's Apple announcements that have been all the buzz. Their big rollout of new iPhones, Apple Watch and more is probably generating lots of comments across your news and Facebook feeds.
If you're not an Apple fan, or you've already grown tired of the hype over Apple, then I have the perfect thing to brighten your day. It appears that one of the Apple keynote speakers captured the attention of the public in a really big way.
So big, in fact, that one of his articles of clothing got several parodies of its own Twitter account. What am I talking about?
I'm talking about Apple's unintentional new meme - "Keynote Scarf Guy."
"Keynote Scarf Guy," also known as Tommy Krul, is a Netherlands-born and San Francisco-based gamer and co-founder of the gaming company Super Evil Megacorp. Krul was onstage at the Apple announcement to demonstrate the gameplay of some gadgets when his fashionable neckwear stole the show.
Krul became an instant Twitter sensation, with several accounts cropping up. Other Internet users created memes around the upstaging infinity scarf that have since gone viral.
Take a look at the tweets below, they're guaranteed to make you smile. What do you think of this goofy new trend? Let me know in the comments below!
can’t look at graphics, can only look at this scarf pic.twitter.com/EiX18RaShW
— Josh Petri (@joshpetri) September 9, 2014
"Can't look at graphics, can only look at this scarf."
In a parody of his sense of fashion, Twitter user Shaun Pendergast Photoshopped Krul's scarf into the three signature colors of Apple's iPhone 5s collection.
GOLD. SILVER. SPACE GRAY. pic.twitter.com/3Tg1Ed7Lwx
— Shaun Pendergast (@ShaunPendy) September 9, 2014
"GOLD. SILVER. SPACE GRAY."
The goofy sensation sparked its very own hashtag "#scarfguy". And it snowballed from there.
Yes I'd love to appear at the keynote! [gets a bob haircut] [stops into Ann Taylor Loft to buy scarf] pic.twitter.com/z0uvmSiqRC
— Michelle Markowitz (@michmarkowitz) September 9, 2014
"Yes I'd love to appear at the keynote!
[gets a bob haircut]
[stops into Ann Taylor Loft to buy scarf]"
I am dressing up as scarf guy for halloween.
— Mark Dorison (@markdorison) September 9, 2014
"I am dressing up as scarf guy for halloween."
— Lorena Solomon (@LorenaMia) September 9, 2014
"Lenny Kravitz to Scarf Guy: Oh, that's cute. I remember my first scarf. #scarfguy #AppleLive"
is this guy wearing an infinity scarf or did he only halfway take off his sweater?
— clint (@CLINT) September 9, 2014
"is this guy wearing an infinity scarf or did he only halfway take off his sweater?"
When I die, I'm guessing this is the first thing my ancestors will ask me to explain. pic.twitter.com/rj4ggtEFSC
— Darren Franich (@DarrenFranich) September 9, 2014
"When I die, I'm guessing this is the first thing my ancestors will ask me to explain."
— Keynote Scarf (@KeynoteScarf) September 9, 2014
'PAY ATTENTION TO ME
#AppleLive #scarf #AppleEvent"
"We’re doing our own stream. #scarfguy #AppleLive"