The Bengals added Still to the 2014 practice squad, where he will continue to receive a $100,000 salary, along with health benefits for his family. And it is that health insurance that is a real game-changer.
See, a couple of months ago, his 4-year-old daughter, Leah, was diagnosed with stage 4 neuroblastoma cancer. It's a rare disease and she was given a 50-50 chance to live. Keeping Still on the roster provides her lifesaving treatment.
"I debated with myself whether I was going to post anything on social media but I felt it would be beneficial for my family..last night I found out my daughter has cancer...I decided to let ppl know not for sympathy because I've come to the point where I no longer feeling sorrow but to ask that y'all keep my daughter in your prayers the more prayers that go up the more faith we habe that she will overcome this obstacle...if y'all know me y'all know this girl is my world I know that she is strong and she won't let anything hold her down without a fight..thanks everyone for the continued support of my family."
The photo went viral and then Still and his family received a huge wave of support from the city of Cincinnati and Bengals fans across the country. And as we've seen with the Ice Bucket Challenge, people are eager to help out a good cause.
With that in mind, the Bengals announced they would donate 100% of proceeds from Still's jersey sales to Cincinnati's Children's Hospital pediatric cancer care research. Normally, players on the practice squad would never have their jerseys for sale in team stores. Not true for Still.
Less than 24 hours later, Still's jersey - who is neither a superstar or proven fan-favorite like Andy Dalton or A.J. Green - has become the fastest-selling Bengals jersey in a 24-hour period of all time. There were even points in the day where the team's online store had crashed because it couldn't handle all of the traffic. Wow!