Who doesn't love going to the movies? It's the perfect entertainment choice for everything from first dates to a night out with your kids. Watching movies at home is fun, too, but seeing your favorite films up on the big screen is truly a one-of-a-kind experience.
Could that experience actually get even better? Right now, going to the movies is a passive experience. You sit in the theater and watch the movie for few hours and, if you're like me, munch on some popcorn.
That could be changing sooner rather than later. What if you could actually participate in the movie you're watching along with the rest of the crowd? How would you like to get in on the action and become a part of the next big blockbuster?
Interactive movie technology has the chance to make every viewing experience truly unique because it can let the audience help guide the film. No two audiences are identical, so every group would see the movie in a different way.
Is this kind of experience possible? A company called Audience Entertainment thinks so.